Legendary Cosmopolitan editor Helen Gurley Brown about to have vanity plates installed on her Mercedes.

In this foto the late Helen Gurley Brown, who built Cosmopolitan into the most influential young women's magazine in the world, is about to have New York State COSMO vanity plate installed on her Mercedes-Benz.  HGB hardly needed more notoriety, but what fun we all had when the late Editor-in-Chief of Cosmo's dozens of international editions, was awarded yet another accolade in her long list of accomplishments. The "we," by the way, is the editorial and advertising staff of Cosmo at the time, including the not-so-handy publisher,  Seth Hoyt. Photo circa 1996.