Isn't this about the best-designed coffee packaging you've ever seen? The bags appeal: bright colors, bold graphics, edgy messaging and branding. Sell-copy like "rich, smoky, extra spicy" make you feel almost naughty picking the items off the shelf! Then it's home you go, furtively grinding and brewing, then enjoying the java with the shades drawn so no one can catch you in the act of enjoying your "beanimator!"
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