Smart, successful Wayzata, MN retailer Fleurish employs an old "English" bike to build shopper traffic (and enhance Fleurish brand) out-front of their cool new shop at 701 East Lake Street.
The bike's orange paint job is designed to catch the eye, and "catch" it does. I wasn't the only passer-by this morning to stop, check out the bike, then continue inside this "Purveyor of Fines Gifts and Stationery."
The owner told me that Fleurish has been in this location for about a year, but in business in Wayzata for 15+. That's a good, long time for an independent retailer, so they must be doing something right.
Could the orange bike at the front door be the secret to their success?!
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