Friday, July 25, 2014
Share a Coke with Ali.
Coca-Cola's new ad campaign and brand positioning is so smart. And so much fun. Imagine your name is "Ali." A good friend texts an i-foto of YOUR bottle of Coke, personalized just for you. And then you MUST go find that bottle and enjoy YOUR special soft drink. Genius.
This situation really did happen. A lovely woman friend of the Poppy Blog named "Ali" received a text from her college pal and sorority sister, "Kim." Kim was excited to see Ali's name on a Coke, while Ali was touched by Kim's thoughtfulness. Of course the pic and experience had to be shared -- with friends who know Ali and Kim.
Everyone's talking Coca-Cola. Isn't that what the folks in Atlanta wanted???
Posted by Poppy H. at 3:53:00 PM