Friday, July 25, 2014

Share a Coke with Ali.

Coca-Cola's new ad campaign and brand positioning is so smart.  And so much fun.     Imagine your name is "Ali." A good friend texts an i-foto of YOUR bottle of Coke, personalized just for you.   And then you MUST go find that bottle and enjoy YOUR special soft drink.  Genius.

This situation really did happen. A lovely woman friend of the Poppy Blog named "Ali" received a text from her college pal and sorority sister, "Kim."  Kim was excited to see Ali's name on a Coke,  while Ali was touched by Kim's thoughtfulness.  Of course the pic and experience had to be shared -- with friends who know Ali and Kim.

Everyone's talking Coca-Cola.  Isn't that what the folks in Atlanta wanted???

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